Proof is a gesture-based photo organizer for iOS that helps you curate your photos. Currently in beta.
Remember when we used to curate our photos into albums? I was tired of relying on generated albums and buying extra cloud storage for photos that belong in the trash. In 2018, I started working on Proof in my spare time to solve these problems.
The app was designed to showcase your photos with minimal interface and colors. The The UI is mainly blacks and whites, with a hint of gold for a high class feel. The interaction is driven by learnable gestures.
I needed the logo to be useful in multiple scenarios including websites, launch images, and app icons. I designed a logo that is recognizable as a letterform, evokes a curated photo grid, and pairs well with a minimal UI.